Ideas we love … Fogg uses racing pigeons to get their message across Europe
Of all the ideas that caught my eye this week, it was one from Sweden (mentioned to me by my esteemed colleague @GrumpyChops) that made me smile most.
The schtick is kinda simple: Fogg does borderless SIM cards for mobiles (I confess I didn’t, before I had to write about them, trouble myself to find out what this actually means).
Anyway, in order to promote this mysterious offer, they have enlisted the services of some racing pigeons which they are set to release from Malmo in Sweden on 18 June.
The tenuous link, it transpires, is that the Pigeons (Hans, Jean Claude, Wilma and Engeli – AKA the Pigeon version of ABBA) will live Tweet their journeys from Sweden across Denmark, Germany, Holland and assorted other European nations.
We are to gather from this that they are doing so because, with a Fogg SIM, you can access web apps and data anywhere in Europe on one flat rate.
Here they are in action. Or training. Or something.