Meet The Team

Aarti joined Hope&Glory in early-2023 following a decade-long stint at Good Relations where she worked on brands including B&Q, Subway, Lidl, McVitie’s and Mini Cheddars. Her career highlights to date include issuing a memo prepping B&Q staff ahead of the release of the 50 Shades of Gray film (and subsequently sending the world’s media into a frenzy), helping biscuit lovers find the correct way to eat a McVitie’s chocolate digestive (chocolate side down in case you’re wondering) and uniting Steps and Blue to create the cheesiest wedding band ever for Mini Cheddars. At Hope&Glory, her accounts include Sainsbury’s, LinkedIn and Barclays.

Adam has been Hope&Glory’s Head of Strategy since 2019, having previously led the function at Freuds and Weber Shandwick for 11 years. He has worked across sectors on clients ranging from UNICEF and Unilever to the Cabinet Office and PepsiCo. He’s proudest of his UNICEF Emergency Lessons work educating Europe’s youth on the plight of children in war and disaster zones and his work developing the Flying Start programme for BA and Comic Relief. His passion for behavioural science led to the Sabre Award-winning “Science of Engagement” project. He is currently supporting the agency’s strategic work with the likes of VMO2, Uber, Le Creuset, Resy, Sky and Dacia. Adam’s baldness pre-dates his fathering of two under-eights but his grey hairs do not.

Adrian is a founding partner of Hope&Glory and a consumer brand publicist with some eighteen years’ experience. He joined from Good Relations, where he worked for eight years on brands including Honda, Southern Trains, comparethemarket.com, Texaco and Kelloggs. Adrian’s favourite piece of work at Hope&Glory was leading a two year creative campaign to promote EngineeringUK’s Big Bang UK Scientists & Engineers Fair to young teenagers and parents.. Currently his clients include O2, Accor Hotels, Barclays and UNiDAYS. He is a font of random knowledge in the office and can be often found handing out his now legendary mix of sweets and confectionary.

Alex joined Hope&Glory in 2015, bringing with him a wealth of experience in sports PR and sponsorship. Since then he’s worked across all our sport and fitness accounts, including adidas, Guinness Six Nations, Virgin Active, Red Bull and AMEX's sponsorship of Wimbledon.

After taking a year out to pursue acting, Alice went on to study Drama at the University of Exeter and an MPhil in Arts, Creativity and Education at Queens’ College, Cambridge where she researched the entanglement of digital body editing and the contemporary teenage girl. After realising that the world of academia may not be for her, Alice joined Hope&Glory in July 2022 and hasn’t looked back. Since joining, she has worked on accounts such as Uber, Etsy, Lick and Edrington UK and loves the fast-paced nature of the job. When Alice isn’t at work you can find her either at the theatre, exploring the restaurants and bars of London with friends or devouring the latest bestselling novel.

Alicia joined Hope&Glory in October 2015 after graduating from Bournemouth University with a degree in public relations. Over three years, she has worked on a range of accounts at Hope&Glory, most notably IKEA, Sainsbury’s, American Express, HTC and EBS (Maker’s Mark and Jim Beam bourbon) – so it’s safe to say that her home interiors are always on trend and you’ll frequently find her sipping on old fashioneds. It is fitting then, that building the nation’s smallest pub for Meantime was one of her favourite past campaigns, closely followed by re-creating Kim Kardashian’s most iconic selfies with The G-C herself (Gemma Collins) to launch HTC’s U12+ smartphone.

Amber started her Hope&Glory journey in August 2018 having spent her early career in beauty and lifestyle PR. Since then, she has cut her teeth on projects including Bumble’s award-winning work to criminalise cyberflashing, several campaigns with suicide prevention charity, CALM, in a bid to smash stigmas around mental health, plus a number of content-led projects with social media giant, Meta. All the while, she enjoys planning regular trend dinners and launches for long-standing client, Etsy, for which she often has the joy of doing the event floral styling, a personal passion of hers. After working hours, Amber can often be found listening to true crime podcasts or trying out a new sewing project.

Amelia joined Hope&Glory in 2014 after graduating from the University of Exeter and spending several months travelling South East Asia. Her work at Hope&Glory has spanned a wide range of clients and sectors, from managing multiple phone launches for HTC, to working with Barclays LifeSkills to create the world’s first Work Experience. More recently, Amelia has secured some killer pieces of coverage for the Airbnb press office and put London’s East Village on the map by promoting their cheese festival with a cheese-carved “Brie-oncé”. Amelia is known around the office for being an animal lover, and can often be found trying to convince her team mates to adopt an office puppy.