Pepsi has a long and storied history in the world of football – making iconic ads that have gone down in the history of the brand and tying-up partnerships with global icons all the while.
So when we were asked to help launch their latest campaign – made by the team at Copa and shot in London ahead of the UEFA Champion’s League Final – we knew there would be a wave of interest.
The ad features Pepsi ambassadors Jack Grealish (whose signing we announced as part of the campaign), Son Heung-min, Leah Williamson and Vini Jr. playing a game of Don’t Let the Ball Touch the Ground against a group of London locals in the shadow of Wembley’s iconic arch. The jeopardy being that whoever let the ball drop first had to buy the Pepsis for the opposition (and assembled crowd).
A hard-working media campaign meant the spot got a warm reception across the trade media with pieces in Campaign, Campaign Middle East, The Drum, AdAge, Little Black Book, Sport Industry, Marketing Beat, Media Week and a host of others besides.
Meantime we delivered some awesome coverage across The Sun, Daily Mail (not once but three times), the Evening Standard, Verge, Football.co.uk, Goal.com, Esquire, Joe, Versus and a host of others.
This is just the first chapter in Where There’s A Ball There’s A Way and we can’t wait to get stuck into the rest of the book.
