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Get yourself to “Samford Bridge” as our first piece of work alongside the team at Chelsea FC Women has hit the headlines
samford
5th July 2024

Get yourself to “Samford Bridge” as our first piece of work alongside the team at Chelsea FC Women has hit the headlines

It’s lovely when a first campaign with a new client hits the headlines.

So far there’ve been over 200 pieces of coverage for our first outing with Chelsea FC Women as we partnered with the Club’s outstanding media team to announce the re-signing of international superstar Sam Kerr.

In a moment of inspiration we came up with the idea of giving the announcement a spot of additional impact as CFCW re-named their iconic London home “Samford Bridge” to make the moment. A spot of sign-building later and we had a perfect recipe to ensure this was a signing that didn’t just get coverage – it was always going to do that – but also had impact.

The men’s clubs make a big deal of their new signings – a favourite (it hasn’t stood the test of time) was the now disgraced Paul Pogba appearing alongside Stormzy when he moved to Manchester United. However, the women’s game has traditionally made less of a song-and-dance of players’ moves.

Anyway, the results have been fantastic with the collective CFCW x Hope&Glory team nailing coverage across a host of titles both national and international including BBC News, Sky News, The Athletic, Forbes, Evening Standard, The Sun, Daily Mirror (including this standalone piece), ESPN, Daily Mail … and a whole host of others that covered the news and our cheeky addition to the story.

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