We’ve been working with IMG on a host of their events for the last ten years or so.
We’ve done triathlons, Colour Runs and have – for the last six years – worked across their tennis portfolio, memorably introducing Ball Dogs to the Royal Albert Hall many moons back.
As a result the return of summer and the pre-Wimbledon warm-up is hotly anticipated around these parts as it means the grass court season is back and we’re off to South West London once more with the team.
Smashing it out the park yet again, Hope&Glory hosted one of London’s most exclusive and intimate sporting events of the summer season: the Giorgio Armani Tennis Classic. It’s an event of that combines timeless elegance and luxury with top-class sport and some of the best tennis players from around the globe.
This year the event included tennis legends Holger Rune, Francis Tiafoe, Cameron Norris, Zhang Zhizhen, Daniil Medvedev and Novak Djokovic no less.
We’ve been positioning the event as one of the key events of the summer season, working with media, influencers, and celebrities to attend across the five days to balance the sense of occasion and of a great day out for the great and good – the place to be seen – with the fact that there is worldclass sporting action to be seen across the courts.
This year’s event was an immense success with well over 460 pieces of editorial coverage across titles from Forbes to the Evening Standardt, the BBC to Tatler. It’s a genuine celebration of a prestige British event with top-quality sport.
Alongside that we had a particular focus on lifestyle influencers this year. Hosting some of the biggest names from across social media we delivered over 360 pieces of social content across Instagram and TikTok, reaching around 14.8 million people (with an average CPV of £0.03, and CPE of £0.06 – well above industry benchmarks). What’s more, everyone who attended had a pretty remarkable day out to showcase to their followers.
