The Greggs team has been having a world of fun helping the in-house team make sure that everyone saw the latest outing for the brand as it catered a baby shower for none other than Olly Murs’ wife, Amelia.
The brand-loving pop star got in touch with Greggs and put in a request for a surprise party.
The team did not disappoint, hot-footing it down from Newcastle complete with fully-branded Greggs van to dish up a surfeit of puns – from buns in the oven to heart baker. There was even a brand makeover as Greggs became Preggs for the day.
As the Greggs in-house team were knocking out savoury dishes to eager guests it fell to a top team of publicists to make sure that everyone heard all about it.
And that they did with coverage rolling in across the media including pieces in The Sun, Daily Mirror, Metro, Daily Mail, Independent, Heart FM, Virgin Radio, Tyla, OK! and a host of others. Even the BBC found a spot for the story online.
