Coming up with something new for Valentine’s Day is an annual challenge. But this year the Greggs team came up roses with a brand-spanking new way to serve the brand’s classic bakes.
Those of us old enough to remember the classic ads of a bygone era will recall “All because the lady loves … [insert iconic chocolate selection box brand here]” being one of the all-time great straplines.
To pay homage to that romantic classic we came up with Greggs’ very own “Bake Tray” as a selection of box of iconic dishes from Britain’s favourite high street brand.
Tying-up a cheeky partnership with Uber Eats means that we could offer this exclusive savoury selection nationwide on Valentine’s Day 2024.
The announcement of this cheeky product innovation has secured us wall-to-wall coverage with appearances across This Morning and GMB, pieces across pretty much every major newspaper brand (including Daily Mail, METRO, Daily Star, Daily Mirror, The Sun, National World) and around 260 other pieces besides.
An accompanying media and influencer campaign saw the Bake Tray lauded across social channels with the nation going wild in anticipation of it going live on Valentine’s. Whether you’re buying one for a loved one or you’re just buying one for yourself, let the romance commence …
