/
/
We went viral while having some fun at Balenciaga’s expense this week with a spot of gentle towel-related trolling
ikeabalenciaga
17th November 2023

We went viral while having some fun at Balenciaga’s expense this week with a spot of gentle towel-related trolling

When Balenciaga’s latest towel skirt went on sale, we couldn’t help but think it would be much more cost-efficient for fashionistas to create the look using one of IKEA’s own VINARN towels, which retail for anywhere between £10 and £16 dependent on the size you want.

A mere snip compared to the £695 Balenciaga offering.

A quick photoshoot later – where we recreated the look like-for-like and even had some fun adding our FRAKTA bag which Balenciaga notoriously copied back in 2017 – we took the images to IKEA’s social channels with a tongue-in-cheek post.

Within 24 hours of the Balenciaga skirt going on sale, we were getting just as much coverage and social chatter as the initial piece … if not more. A perfect example of speed plus brilliant execution paying off dividends.

It’s fair to say we may have gone a little viral.

Some of the biggest fashion accounts have posted our version including Hypebeast and Complex and TikTokers such as I Deserve Couture and Lyas couldn’t resist sharing their reactions to our post.  

It’s been sweeping editorial media too from nationals including The Telegraph, Indy100 to fashion trendsetters Hunger Magazine, HYPEBEAST and even international fashion media including GQ (IT), ELLE Serbia , Mirror US, Marie Claire UA, Vogue Thailand

It looks like the hype is going to continue for a few days yet, we can’t wait to see where it goes next.

greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle
hmvreplacement
This week saw the opening of hmv's flagship store on Oxford Street and the team was right in the middle of it all
lcnectar_001
We've been promoting Le Creuset's irresistible new colourway with the addition of "Nectar" ... very much the shade of the season 
lick
The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.