When Balenciaga’s latest towel skirt went on sale, we couldn’t help but think it would be much more cost-efficient for fashionistas to create the look using one of IKEA’s own VINARN towels, which retail for anywhere between £10 and £16 dependent on the size you want.
A mere snip compared to the £695 Balenciaga offering.
A quick photoshoot later – where we recreated the look like-for-like and even had some fun adding our FRAKTA bag which Balenciaga notoriously copied back in 2017 – we took the images to IKEA’s social channels with a tongue-in-cheek post.
Within 24 hours of the Balenciaga skirt going on sale, we were getting just as much coverage and social chatter as the initial piece … if not more. A perfect example of speed plus brilliant execution paying off dividends.
It’s fair to say we may have gone a little viral.
It’s been sweeping editorial media too from nationals including The Telegraph, Indy100 to fashion trendsetters Hunger Magazine, HYPEBEAST and even international fashion media including GQ (IT), ELLE Serbia , Mirror US, Marie Claire UA, Vogue Thailand
It looks like the hype is going to continue for a few days yet, we can’t wait to see where it goes next.