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To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission …
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7th June 2023

To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission …

Yep, we asked the former SAS man to deliver the first physical copy of the game via skydive. As you do.

The campaign hit some serious heights, with Jay using his 14 years of military experience to jump from 10,000 feet and freefall at a speed of 120mph – all while wearing an authentic World War II British paratrooper uniform – to ensure a superfan received the game before anyone else.

The stunt was supplemented with consumer research that revealed two thirds (66%) of 18-34-year-olds don’t know which countries emerged victorious from World War II, and two out of five (41%) millennials are oblivious to the fact that the UK fought on the side of the Allies.

The story landed more than safely with the media. There have been over 50 pieces of coverage so far, including the Daily Online, Daily Mirror, The Sun, Daily Express, Daily Star and METRO.

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We've been transforming a playground in Islington into a technology-enabled interactive experience designed to combine kids’ love of outdoor play with their passions for music, tech and gaming …
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We’ve been working with SEGA to launch their new World War Two video game, Company of Heroes 3 by offering homing pigeon deliveries (of course)
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The Pokémon team has been celebrating the biggest day of the year with events in London and Paris ... and landed over 1,000 pieces of coverage in the process
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We've been working with Uber Eats to celebrate the arrival of Honest Burger on the app with the "Tasty Truths Booths" across the UK

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