Yep, we asked the former SAS man to deliver the first physical copy of the game via skydive. As you do.
The campaign hit some serious heights, with Jay using his 14 years of military experience to jump from 10,000 feet and freefall at a speed of 120mph – all while wearing an authentic World War II British paratrooper uniform – to ensure a superfan received the game before anyone else.
The stunt was supplemented with consumer research that revealed two thirds (66%) of 18-34-year-olds don’t know which countries emerged victorious from World War II, and two out of five (41%) millennials are oblivious to the fact that the UK fought on the side of the Allies.
The story landed more than safely with the media. There have been over 50 pieces of coverage so far, including the Daily Online, Daily Mirror, The Sun, Daily Express, Daily Star and METRO.
