/
/
We’ve been working with car manufacturer Dacia on a campaign, for those looking to avoid subscription-based access to their vehicle’s features …
dacia_hwb
30th January 2023

We’ve been working with car manufacturer Dacia on a campaign, for those looking to avoid subscription-based access to their vehicle’s features …

There’s a growing trend amongst premium car-makers, taking to offering a shed-load of monthly and annual subscriptions on some models for tech that people already have in their car.

That includes payment to enable drivers to switch on their heated seats, enable their assisted driving and even access “extra manoeuvrability” (we’re not sure what this means either).

Well … that’s just not very Dacia.

So we’ve been working with the brand to highlight their position on the whole trending topic. With a cheeky little campaign, we cut through the noise and created what we called Dacia “Heated Seat Saviours” (to you and me, those are a limited edition range of free hot water bottles for drivers of other manufacturers’ cars so they no longer have to pay the extra money to stay nice and cosy in their vehicle this winter).

Not only did it emphasise that many Dacia models come with heated seats as standard (and you don’t need to pay to turn them on), it also made for a quick and fun campaign which landed over 65 pieces of coverage (and counting).

Those included splendid pieces across the Daily Mail (in print twice no less), Sunday Times Driving, This is Money, Top Gear, Auto Express and a whole host of consumer and motoring titles. What’s more, the international press took the story across the world helping position Dacia as the marque where you really do get all that you pay for.

uber_carriage
What’s gold, pulled by horses and absolutely free for Londoners in the week leading up to King Charles' crowning? The Coronation Coach on Uber of course ...
uber
The Uber team has been busy this week launching a new partnership between the ride hailing app and football pitch operator Powerleague
up
Uber has launched the brand new Uber Pet service, we landed some paw-fect coverage to make sure everyone knew about it
hyundai
We've been working with Hyundai to celebrate the ever increasing light at the end of the tunnel as the nation emerges from lockdown

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.