The CALM team has been working on a campaign that argues that no signal for help should go unheard
18th July 2023

The CALM team has been working on a campaign that argues that no signal for help should go unheard

We’ve worked with CALM – the Campaign Against Living Miserably – to launch a new national campaign tackling the rising rates of suicide in young women.

One young woman dies by suicide every two days in the UK.

That’s how we found ourselves working with ambassador Fran Kirby to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life.

The simple premise: when a player is injured on pitch, the help is immediate. But when young women are suicidal, their signals for help go unseen; the support they desperately need not received. We all need to play our part to change that and tackle the stigma.

The work has been covered across titles including The Guardian, Daily Telegraph, Daily Mail, The Sun, Stylist, a host of regionals and there’s a lot more to come. We’ve lined-up a tonne more to keep the conversation going as the Women’s World Cup rolls around and maintain focus on the issue over the summer months.

In the meant you can watch – and please share – the film …

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