Last year, the team helped Depop launch its festival trends to media and influencers. But this year the brand wanted to go bigger and take advantage of the season – a key moment in the summer fashion calendar and a great pre-loved commercial opportunity.
That’s how we came to build and activate the Depop Night Market – a second hand fashion pop-up with a difference, and Depop’s first festival activation open to consumers.
Hosting over 500 media, influencers, VIP and consumer attendees on the night we offered a first look at the 2023 festival trends with shoppable edits from ten of Depop’s most influential sellers.
To keep shoppers entertained, the Night Market featured live performances from Headie One and FLO to name but two of the acts while the nice people at Havana Club made sure the drinks were flowing.
We hosted scores of top-tier influencers to showcase the activity – and Depop’s range – who collectively delivered over 130 pieces of content generating 13.4m impressions across Instagram and TikTok and getting the brand to its heartland audience and well beyond, cementing the platform as the must-visit for summer trends.
