The team has been busy promoting Le Creuset’s latest colourway, a honey yellow named Nectar.
Jumping off the back of the latest interior trend ‘Dopamine Décor’ the team announced Nectar as the colour of the season, bringing a new joyful and positive colour to our homes.
Our media materials positioned Le Creuset as a brand in tune with the consumer trends, through a trends-led release and expert commentary. Resulting in a wide-spread of media coverage, with standalone pieces on the likes of Good Housekeeping, Mail Plus and Woman & Home.
Gracing Instagram feeds with this feel-good colour we also created scroll-stopping social content with interior influencers @ahometomakeyousmile and @homewithhelenandco. With the aim to work with influencers who already focused on the angle of positive, happy homes we worked with creators who reached our target audience and could encourage more than just a functional cookware purchase. Le Creuset is more than cookware… it is a touch of joy!
The social content excelled, with the combined posts reaching well over 1 million views and both creators exceeding reach predictions by over 100%.