To promote Le Creuset’s unbeatable grilling range we’ve kicked off a social campaign with the fabulous Jonny Marsh.
With a focus on educating Jonny’s followers – shown-up in the data as bang-on Le Creuset’s target audience – we worked with him to create a number of educational content for his highly-trafficked Instagram channels, as well as an ever-green long-form film to sit on Le Creuset’s owned YouTube channel.
The content featured seasonal classics cooked on the brand’s range of griddles for summer with engaging recipe content and a clear demonstration of how to get the most from the products – and what makes Le Creuset’s range practical as well as covetable.
The results speak for themselves with his content exceeding the predicted reach by almost 200% across all Instagram posts, as well as having nearly 9,000 views and over 54,000 impressions on the YouTube video, as well as over 300 visits to the campaign landing page.
From how to cook on the varying grill options to cleaning and care tips, all content nailed the key campaign messaging – educating Le Creuset’s core audience about their products beyond the iconic Casserole dishes they’re famed for.