This week we’ve had the pleasure and privilege of working with Pepsi to launch the brand’s most recent collaboration, bringing together the worlds of football and fashion in a partnership with cult Spanish streetwear label, Pompeii.
Hot off the heels of Spain’s international football success, Pepsi collaborated with the brand on a capsule collection that celebrates the beautiful game, on and off the pitch.
The collection, La Pretemporada, is inspired by a professional football club’s pre-season summer stage, where players can embrace their creativity and the game mirrors the days of playground magic.
Each piece features the new Pepsi logo, which has just seen its first visual identity change in 14 years – borrowing equity from Pepsi’s past whilst incorporating modern elements to create an unapologetically current look.
We marked the launch of the seven-piece unisex collection with a global exclusive with HypeBae and HypeBeast, showing Pepsi continue to move at the speed of culture, delivering on what people are thirsty for – which, in this case, is football fashion.
More coverage followed globally and in the local Spanish market, with a second hit on HypeBeast, Pause Magazine, Stupid Dope, Esquire, GQ, 25 Gramos and an honorary mention in PR Week, totaling a global reach of nearly 35 million.
