We’ve been working with Pepsi to announce two new fashion partnerships this summer, including a world first – a jacket that turns into a football and back again!
Inspired by the brand’s latest global campaign ‘Refresh the Game’, which honors football heritage whilst championing its future, the brand have launched a new collection with Classic Football Shirts, giving fans a ticket to play wherever they are.
Refreshing retro fits and modern classics are styled in iconic campaign shots by the leading women’s players including Caroline Graham Hansen, Farah Jefry, and Alexia Putellas. These join the icon shirt, launched in celebration of Pepsi’s long-standing involvement and support of the game.
And that’s not all – Pepsi partnered with leader in streetwear Clint419 to create the ‘Wear-A-Ball’, a jacket that transforms into a ball in minutes. Not just tech-wear but a ticket to play, the innovative design uses proprietary construction technique and lightweight, 100% recycled polyester that can be turned from a football to a jacket and back again in a matter of minutes.
Sported by football superstar Vini Jr, the ‘Wear-A-Ball’ serves as a reminder that football isn’t just for stadiums, it’s for the streets – and real fans are always going to find ways to refresh the game. Fans that purchase a shirt from Pepsi and Classic Football Shirts’ latest collection will be in with a chance of winning a ‘Wear-A-Ball’.
So far, the combined announcement has racked up 37 pieces of editorial and social coverage, with an estimated 3.7m reach. Highlights include Wonderland, Culted, SoccerBible and FourFourTwo, with plenty more in the pipeline.
Another unmistakably Pepsi campaign, bringing football to fans wherever they may be.
