Raising a dram to a true heroine of the Titanic with Berrys’ and The Glenrothes
5th April 2012

Raising a dram to a true heroine of the Titanic with Berrys’ and The Glenrothes

Hope&Glory has the sheer pleasure and privilege to work with Berry Bros. & Rudd and have pulled off a couple of great media campaigns for the 315 year-old vintners (to the Queen no less).

Well we just added another string to our premium drinks portfolio.

Last night saw the launch of Berrys’ newest whisky, bottled under their own brand, but made in this case by The Glenrothes, the brand that they also happen to own and the fastest-growing single malt in the world.

And this was no ordinary Whisky.

First of all, it is a limited edition (of 100 numbered bottles) of single Olorosso cask single malt. It’s a stunning dram – everything that a great Speyside malt should be and more on the basis of the tasting last night.

But there’s more.

The whisky has been made by Berrys’ and The Glenrothes to mark the heroism of Lady Rothes on the night of 15 April 1912, when she took command of lifeboat 8 as it made its way from The Titanic that night. She was reported to have taken the helm of her lifeboat and to have then taken the oars for some three hours to save the passengers of the boat.

The whisky itself is made in the mould of 24 bottles of Berrys’ whisky that were lost to the seas when Titanic when it went down – destined as it was for New York and Washington.

We launched it last night with an exclusive tasting for some of the finest Whisky writers, including the guys from CaskStrength, CocktailLovers, DramaticWhisky and PeteDrinks, as well as bloggers including Beauty & the Dirt, KaveyEats, and print titles like City AM, Men’s Health, The Times and olive.

We’ve already seen a piece in today’s The Times Table. And with pieces to come across the board – as well as broadcast opportunities to talk about the history of that fateful night and some of its survivors, who this Whisky marks – we’re already having a great time getting well and truly stuck in to all that Berrys’ spirits has to offer.

The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
We’ve been working with The Macallan to help the whisky brand celebrate its 200-year anniversary, launching a theatrical experience like no other…
We’ve been working with Pepsi to ensure the new Where There’s A Ball There’s A Way campaign got off to the best possible start
The team has been helping Greggs tell the world about their rebrand to "Preggs" for Olly Murs' wife's baby shower

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.