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Cockburn’s has been bringing some Christmas spirit to Brits with the Big Night In
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16th December 2020

Cockburn’s has been bringing some Christmas spirit to Brits with the Big Night In

As the nationโ€™s favourite port, Cockburnโ€™s is a brand that brings people together at Christmas. But how to do that when weโ€™re in the midst of a global pandemic? By launching a virtual โ€˜Big Night Inโ€™, of course!

Cockburnโ€™s Port announced theyโ€™re giving people the chance to win hampers full of delectable goodies including a bottle of Cockburnโ€™s Special Reserve.

To amplify the story editorially, we looked into the traditions that Brits usually hate but which theyโ€™re going to miss this year thanks to a socially distanced Christmas.

The report revealed that bickering over Christmas dinner, fighting over the TV remote and the stress of the last-minute dash to the shops rank among the โ€˜family traditionsโ€™ Brits will miss most this year.

The news of the research story was picked up nationally with the team landing stellar pieces in The Daily Star, Mirror Online and Express Online as well as hitting the Reach PLC newswire and achieving 37 regional hits.

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