As the nationโs favourite port, Cockburnโs is a brand that brings people together at Christmas. But how to do that when weโre in the midst of a global pandemic? By launching a virtual โBig Night Inโ, of course!
Cockburnโs Port announced theyโre giving people the chance to win hampers full of delectable goodies including a bottle of Cockburnโs Special Reserve.
To amplify the story editorially, we looked into the traditions that Brits usually hate but which theyโre going to miss this year thanks to a socially distanced Christmas.
The report revealed that bickering over Christmas dinner, fighting over the TV remote and the stress of the last-minute dash to the shops rank among the โfamily traditionsโ Brits will miss most this year.
The news of the research story was picked up nationally with the team landing stellar pieces in The Daily Star, Mirror Online and Express Online as well as hitting the Reach PLC newswire and achieving 37 regional hits.