We believe really strongly in giving back as a business. But we’re pretty hopeless at repainting buildings and playgrounds, not all of us are runners so marathons are out of the question. However, we’re pretty good at PR. So when it comes to doing work with charities, we instead decide to donate our time doing something we are good at.
And that’s how we came to find ourselves working with TP&m to launch a collaboration between Campaign Against Living Miserably (CALM) and The British Arrows’ Young Arrows.
The immensely talented artists we worked with transformied CALM’s life-saving suicide prevention tools into a series of films collectively entitled “This Is Not A Drill” which feature a crew of drill rappers and a brand new original track which has been released to raise awareness of the issue.
To get the message out there, we worked with “DJ of the moment” DJ AG. We took The British Arrows into his livestream straight from Kings Cross, London. Our crew delivered a performance to remember, all centered around the important message of suicide prevention and encouraging people to talk about their mental health.
It has delivered well over 20,000 views in the last 24 hours on TikTok (and that’s rising by the hour), and the thousands tuned into the livestream. It’s safe to say we cemented the idea firmly that This Is Not A Drill.
