We had the pleasure and privilege of celebrating the launch of the new film Peaky Blinders: The Immortal Man on Netflix. Not a bad gig if you can get it.
To mark the moment, we figured the pub would be the perfect spot to take over – not least because the film itself opens in the boozer.
That’s why we worked with ten pubs across the country (including three in the Peaky’s home city of Birmingham, approprirately), inviting patrons down to their local to raise a glass to Tommy Shelby.
All-in-all we turned a host of locals into “The Garrison” for the day offering over 1,000 free pints in each to a thirsty public to ensure that no-one’s taste for the iconic stars of the small screen went uncatered for.
What’s more every pub had some creative touches to turn them into authentic hostelries that the Peaky Blinders themselves would have approved of.
Kicking off the campaign by with none other than the creator of the show and the film, Steven Knight, pulling pints at his local. We also worked with film talent, Packy Lee, to reprise his role as Jonny Dogs. We managed to get him to ride a horse into our hero pub in Birmingham as a surprise and delight for fans.
We landed wall-to-wall coverage in every single one of our regional targets, from Edinburgh to Liverpool, and from Stoke to Blackpool. And, of course, that was accompanied by a healthy spread of national coverage in the The Sun, Daily Star and Daily Express, along with some cracking pieces across BBC broadcast to round-out the campaign.
Free pints, film talent and a horse in a pub … what’s not to love?
