Following the rather humongous announcement that global superstars Linkin Park would be performing live just minutes before the biggest match in European club football last month, team Pepsi has been busy directing the world’s eyeballs towards the day itself. The UEFA Champions League Final Kick Off Show, and what an amazing show it turned out to be.
We built some serious anticipation by securing interviews with some of the biggest major global broadcasters across Brazil, France, Germany, Italy, Mexico, the UK, and the USA, landing over 50 pieces of TV and social coverage on the likes of Caliente Mexico, DAZN Germany, M6 France, TNT Brazil, TNT UK and Univision USA, GQ and T-Online, reaching millions of fans around the world.
We were on the ground capturing some rather awesome pictures and video of the firework-laden show as it happened, delivering to the world’s media outlets. Over 2,600 pieces of editorial coverage later, with a reach of more than 3.7bn, and we’ve had standout hits with the likes of Bild, NME, Billboard, Rolling Stone and Kerrang to name but a few.
Linkin Park’s stellar performance quickly amassed millions of views within 24 hours on YouTube. Heavy is the Crown!
