We’ve been working with Skittles to bring some joy to February and serve up a sprinkling of motivation that those who need it.
To do so, we created the “Skittles House of Joy” on Soho’s Old Compton Street, bringing an unmissable splash of colour to the area.
Following research that over half of the population found themselves most demotivated in February we wanted to give Brits a boost in true Skittles fashion. In keeping with the iconic “taste the rainbow” platform, the Skittles House of Joy was adorned with bright colours inside and out, kicking off with a rainbow mural covering the exterior of the shop with the interior being home to rainbow lighting, a mural wall and an affirmation mirror inside.
The House of Joy was launched by drag queen and Dancing on Ice contestant, The Vivienne, whilst motivational performances were given by Cheryl Hole, Starlett and Vanity Milan whilst Hunsnet also popped down to create some truly stunning content.
The results speak for themselves with over 70 pieces of coverage including national hits across METRO, Daily Star and iNews alongside a host of consumer and regional titles.