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We’ve been working with Scottish whisky Bowmore to celebrate its partnership with Aston Martin and launch one of its most exciting editions to date
bowmore
22nd December 2021

We’ve been working with Scottish whisky Bowmore to celebrate its partnership with Aston Martin and launch one of its most exciting editions to date

Turns out combining the mastery of Aston Martin’s Chief Creative Officer and Bowmore’s Master Whisky Blender results in a delicious tasting whisky, finished with exquisite depth and balance … and we weren’t the only ones who agreed.

To kick-off the launch of limited-edition single malt whisky, Bowmore Masters’ Selection, the team hosted an exclusive interview with Centurion at the glitzy Savoy in London, offering one-on-one time with Aston Martin and Bowmore to chat all things whisky, design and the all-important golden ratio embedded at the heart of this single malt.

Next up was announcing the prestigious release of Bowmore Masters’ Selection, with a stellar spread of coverage across all the key drinks trade titles, including The Grocer, Just-Drinks and Master of Malt (to name but a few).

he news also got the consumer media tongues wagging, with features secured in The Independent, Whisky Magazine, NetJets and Departures Magazine, Highsnobiety and The Spectator.

We didn’t stop there.

We recruited masters of their own craft – Natalie Glaze, Jack Anstey, Simon Stallard and Duncan Campbell – to collaborate with, from the world of cooking and interior design, jewellery making and photography, securing reach of over 275,000 amongst an engaged audience.

It’s safe to say everyone is getting into the spirit of the partnership.

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