/
/
We’ve been working with Paddy Power to launch an urgent appeal on behalf of Liverpool fans everywhere …
paddy
5th May 2019

We’ve been working with Paddy Power to launch an urgent appeal on behalf of Liverpool fans everywhere …

Our first campaign for the social team at Paddy Power saw light of day over the weekend.

Charged with coming up with a cheeky campaign to mark the end of the Premiership season, we decided to focus on “Kop Kid” Gary. Bless Gary, a Liverpool Fan born in 1990, he has never seen his team win a league title. Not one in his 28 years.

It’s desperately sad.

So it was that Paddy Power worked with Gary to launch an urgent appeal to former-Red, Rafa Benitez, offering him the chance to once again become a hero of The Kop by letting Liverpool FC win in their game against Benitez’s Newcastle this weekend.

The film was then used across Paddy’s social channels – clocking up over 150,000 views on Twitter and a whopping 1.5 million views (along with over 14,500 responses, 9,500 shares and over 11,500 comments) on Facebook.

Have to say that it was immense fun to make and we’re hoping there will be plenty more Paddy Power social mischief as we go into a pretty hectic summer of sport …

o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
uberballoon_
We’ve been helping Uber to take to the skies this week with the global launch of Uber Balloon
houseofsunny
Just in time for LFW the team helped Airbnb launch a night hosted by fash-pack favourites House of Sunny
wearlarose
We've been marking a certain rugby tournament taking place in France on behalf of England supporters O2

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.