It seems like a long time ago that we teamed up with King Eric to help fans get the most out of their travel when watching the UEFA Champions League, so it was lovely to be reunited with the man himself in the stunning South of France recently as part of an integrated editorial and advertising campaign for Hotels.com (before it was added to the quarantine blacklist of course).
With fans unable to watch the UEFA Champions League Final in the stadium this season, we came up with the idea of launching the most exclusive pad in the world, Casa De Cantona, for a lucky fan to score a once in a lifetime experience to join Cantona on a summer staycation at his favourite summer hotspot to hangout and catch all of the action.
We released a trailer where Cantona stars in a mockumentary-style video announcing the dream prize, and getting ready for his guests, showcasing the new, socially-distanced way of enjoying football. We also produced a whole host of social assets to be used across a variety of Hotels.com markets and channels.
And we’ve scored a bundle of coverage as a result including The Sun, Mail Online, Daily Mirror, Daily Star, Metro, as well as a five-minute segment on Football Ramble among plenty of other pieces.
A lovely campaign turned around in less than three weeks, which is a brilliant team effort all things considered.
