We’ve been working with the team at adidas to create a range of content for their social channels to support the launch of the new adidas by Stella McCartney SS18 range.
To celebrate the launch, adidas ambassador Jaws Nelson hosted a boxing HIIT workout with a difference – the UK’s first ever hologram workout. Guests included global ambassador and supermodel Karlie Kloss, as well as a selection of top fitness influencers and consumers who were all decked out in the latest Stella kit, of course.
With Instagram our lead channel, we’ve been hard at work behind the scenes creating a series of three posts, showcasing some stunning content both pre-event and at the workout itself.
This was supported by a cracking Instagram story which rolled out after the event to tell the story of how the day unfolded for those unable to attend.
And we worked with a range of influencers ahead of time and live from the event to capture and share content of the workout and turn them into holograms, including Karlie Kloss, Jaws Nelson, Adrienne LDN and Natasha Scarlet.
Not a bad way to kick start a summer of fitness with adidas.