Argos is one of our favourite clients. Always has been. The challenge for us is to help the brand demonstrate its remarkable range – from kids’ toys to emergency purchases to the latest greatest premium brands.
Which is how we found ourselves been mucking around with the wonderful Pete Wicks to help drive awareness of the Dyson Airwrap which is now stocked at the retailer.
Helping take a much-hyped product out of the traditional female lifestyle space, Pete brought his signature tongue-in-cheek charm to his hair routine and helped spread the word with a wider audience outside the traditional beauty set and to his overwhelmingly female audience.
Yes, Argos does beauty. But it does it with a twinkle in its eye and a down-to-earth tone of voice.
His accessible #GRWM style content – with a bonus cameo from Sam Thompson – struck a chord with his followers, racking up nearly 1 million views. It has become his second most-watched video of the year and has driven swathes of new customers directly to the Argos website.