/
/
This week’s entertainment has been opening Honesty Baked In – the world’s most honest cake shop – which delivered some very straight-talking messages
maltesers
5th August 2022

This week’s entertainment has been opening Honesty Baked In – the world’s most honest cake shop – which delivered some very straight-talking messages

There’s a bit of a backstory to this one.

We were asked by the Maltesers team at Mars Wrigley to come up with a PR campaign that would help bring to life Dark Maltesers’ brand platform: “feed your dark side”. The team had come up with a cheeky ad featuring two lovers of the brand being cheekily honest about their relationships and we needed to deliver a campaign in culture that would tap into the sentiment.

A couple of sessions in, we alighted upon the idea of putting refreshingly honest messages in places that you all-too-often find saccharine sweet sentiment.

And so it was that the Dark Maltesers “Honesty Baked-In” bakery was born.

The rather fabulous pop-up offered visitors delicious Maltesers-inspired cakes with messages including “I was late because I left late”, “I stole your clothes” and “I wasn’t busy, I just didn’t want to come”. Open for one day only the whole experience created queues around the block when we opened its doors.

What’s more, the coverage was wall-to-wall with pieces across The Sun, Daily Star, Independent, Indy100, Daily Mirror, Evening Standard amongst over 150 in total across the UK media.

As a first campaign for the confectioner we’re pretty made-up with it all. Safe to say that we like our chocolate dark and our honesty baked in …

greggsbaketray-1
For Valentine's Day we came up with a unique new serving for Greggs exclusively on Uber Eats ... Bake Tray, anyone?
ubereatsbrooklyn
We've unveiled the latest guest chef on the by-now-legendary Uber Eats Hosts platform as Brooklyn Beckham takes the reins
macallanmccartneys
This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
ubereatshosts
The team has launched Uber Eats "Hosts" with the UK's best restaurant delivering "the poshest take-away in the world" on the platform

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.