The Whole Earth team have had a bit of a mega week, launching the Whole Earth Nut Butter Fondue Bar.
Our cunning plan to get Whole Earth talked about – as well as an opportunity for the British public to trial their wonderful range with a host of sweet and savoury accompaniments – it seems to have rather captured the imagination.
The bar will be a sanctuary for peanut butter lovers, giving a enthusiasts the chance to enjoy Whole Earth nut butter fondue dishes – all containing everyone’s favourite spread.
Thanks to a pretty brilliant idea (though we do say so ourselves) and some fabulous media relations skills, the media has gone mad for it. The team has bagged over 150 pieces of coverage including articles across the nationals (hello, METRO, The Sun and Evening Standard) and the lifestyle media (including TimeOut, HuffPo, Stylist, ShortList, Pretty52, Good Housekeeping, LadBible and so many more).
Then some of the international titles got on board, including French Grazia, The Hook, Il Iberico and Ze.nl, from which we learned that the Dutch have the word “Pindakaasliefhebbers” or Peanut Butter Lovers. Which was an amazing find in itself!
With tons more lined-up as we near the opening, alongside a heap of media coming down the experience our creation, it’s set to be an overwhelming success.
For those who fancy it, pre-booked tickets sold out fast, but don’t fret – a limited number will be available on the door.