We’ve been helping the House of Suntory team by hosting the global launch of Hibiki Blossom Harmony, a limited-edition blend of Japanese whisky.
Hosted at the Hellenic Centre in London, we unveiled the new liquid to 96 guests, including 26 media from seven European markets, 10 top tier content producers, and 22 of the top barman in London.
The two day event used a state of the art 12k projector to immerse the guests in the 24 micro seasons of Japan across each of the venue’s walls, whilst guests enjoyed a 12-course pairing menu, a selection of Hibiki-based cocktails and the jewel in the crown a taste of the Hibiki Blossom Harmony.
Guests were taken through an exclusive tasting session led by Hibiki Chief Blender, Shinji Fukuyo and House of Suntory’s Global Brand Ambassador, James Bowker.
The bottle quickly sold out, with coverage landing across luxury titles including as The Luxe Review, Luxurious Magazine, Drinks International and The Spirits Business, plus a flurry of social posts with over 41 influencer stories appearing on Instagram.
Grab a snapshot of the event here …