With summer holidays around the corner, we were tasked with helping O2 spread the word about being the only major network not to reintroduce roaming fees in the EU.
We needed something that got attention and reminded people of the extra baggage of roaming charges they could be facing if theyโre not on O2.
So, we took the took the iconic holiday trope of airplane safety videos to give a warning of our ownโฆ a data safety warning.
But this was an airplane safety video with a twist. Introducing captain Roam-an Kempโฆ
We enlisted the help of Roman Kemp who took on the role as captain, steward, ground crew and passenger in our mock airplane safety video, causing chaos on the plane as well as warning people about the dangers of not having inclusive roaming this summer. Theย hilarious videoย was shared to his 1.4m followers on Instagram, generating over 230k views of the Reel and over 230k impressions on his stories.
Romanโs content was also included in 73% of the coverage secured including in the likes ofย Daily Mirror, The Sunday Times,ย Daily Express,ย andย Metro.