Last week was Remember a Charity’s annual awareness week – Remember A Charity In Your Will Week – and we wanted to help start some conversations about the state of legacy giving in the UK.
Remember A Charity is a consortium of over 200 charities, whose sole purpose is to normalise the idea of leaving money to charity in your Will, after you have looked after your friends and family of course.
Talking about what happens when we’re gone isn’t easy, but our ambassador Len Goodman (of Strictly fame), captured the hearts of the nation.
His enthusiastic support, coupled with some lovely statistics on the increased generosity of the UK, meant many were keen on hearing what we had to say.
Len (who actually changed his will after hearing about Remember a Charity), was a hit on ITV’s This Morning as well as LBC, talkRADIO and over a host of local BBC stations.
We secured amazing print coverage in The Times, The Telegraph, Daily Star and The Scotsman. As well as further online hits including Metro, This is Money, Daily Mirror, The Sun, The Scottish Sun, The Times, Daily Telegraph and a host of regionals. What’s more, we also set up an interviews for Len which resulted 90 pieces of coverage.
Fundamentally, this campaign was about making a difference and we’re proud to have played our part in normalising legacy giving in wills.