How The Royal Mint has defined the look of the Monarch (and how we promoted that fact) …
6th June 2013

How The Royal Mint has defined the look of the Monarch (and how we promoted that fact) …

We’ve kicked off our work with The Royal Mint in earnest and last week saw the team pitching a flogging and just generally doing a proper publicity job for them.

We’ve been showing off the art of those at the Mint by way of the 60th anniversary of the Queen’s Coronation – for which there is a special coin – and have been getting the media talking about the craft and art that goes into making the nation’s coins.

Thanks to some smart news handling, we’ve a cracking crop of stories to show for our troubles, with features ranging from an infographic showing what £5 would buy at each stage of her reign to features pieces on her changing face across the four portraits.

However, the crowning glory has been finding the story of Jean Emerson who, it transpires, was the Queen’s body double for her first portrait – modelling astride a horse in Her Majesty’s stead (presumably while the newly crowned Monarch had better things to do).

The coverage has come from across the board, with this feature on SKY …

Elsewhere, we landed top pieces in the Daily Express, the Daily Mail, the Daily Express again, the Daily Telegraph, METRO, The TimesCity AM and … the Daily Express (c’mon, it’s a royal story, what did you expect?) amongst a bucket load of others.

Belting work from the team. Though we do say so ourselves.

The team has been working on a partnership between Trainline and Missing People to do some good in the world
The CALM team has been working on a campaign that argues that no signal for help should go unheard
The Pride in London team has been busy this month getting ready for Europe’s biggest event, which this year focused on allyship
The IKEA team has been working on one of those campaigns that you feel proud to have come up with and then to have been a part of

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