/
/
Fancy watching the Rugby World Cup from a rugby legend’s sofa? The Airbnb team have been launching the chance to do just that
Haskell_crop
20th September 2019

Fancy watching the Rugby World Cup from a rugby legend’s sofa? The Airbnb team have been launching the chance to do just that

As well as generating really quite remarkable coverage encouraging people to stay in properties listed on the world’s favourite dotcom, Airbnb, we also do a pretty amazing job helping to get people to list their properties on the site.

In the spirit of helping to support supply as well as demand.

So, to mark the launch of a certain major rugby tournament in Japan – and to show that just about anyone can put a property on the site – the Airbnb team has been making rugby fans’ dreams come true by announcing the opportunity to stay at retired player James Haskell’s home.

Lovers of the sport can apply for the exclusive chance to explore the home that James shares with his partner Chloe in a quaint village in Northamptonshire.

The best part about the house – the living room which features two large comfy sofas, alongside a big-screen TV – making it the perfect place to fall back, relax and enjoy the matches.

A photoshoot and some asset creation in hand, we scrummed down to some good, old-fashioned media relations.

Pre-seeded interviews meant we kicked-off with a great selection of coverage in Evening Standard , Daily Mail (twice), Ideal Home and a double-page spread in The Times. Then, for the extra point, further stormers across the likes of Daily Mirror , The Sun and METRO.

Score.

houseofsunny
Just in time for LFW the team helped Airbnb launch a night hosted by fash-pack favourites House of Sunny
wearlarose
We've been marking a certain rugby tournament taking place in France on behalf of England supporters O2
dreamhouse-1
As Barbie-mania takes over the world we've been working with sidekick Ken to list the Dreamhouse on Airbnb …
hurlingham
The team has been at Hurlingham all week making sure the Giorgio Armani Classic went with a swing

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.