This campaign comes with a trigger warning – no pun intended, but it is hard-hitting work.
In the States especially there’s is a culture of people creating firearms review videos on YouTube.
Taking from this, a U.S. charity asked victims of shootings to take to the video sharing platform and make films in which they “reviewed” the weapons that had been used against them.
It’s already been rightly awarded at a host of the awards shows which brought the campaign to our attention.
Well worth a watch.