Working with Dacre Montgomery, AKA Billy from Stranger Things, the world’s most famous makers of exceedingly small swimwear’s new campaign focussed on getting people around the world to dive headfirst into life’s experiences, leaving nothing to chance in the hunt for progress.
‘Go Full Speedo’, launched with a series of TVC and social spots, brings a delightful blend of swagger and humour to swimming and summer sports. It transports viewers into the world of a central character who sheds the trappings of the rat race and into Speedos in a cult-like journey to Bondi Beach, portrayed as a swim lover’s nirvana.
Paying homage to Speedo’s Australian roots, which go back to 1928, the campaign combines tongue-in-cheek humour with general inclusiveness to foster a global community that really ruddy loves the water.
Part of Speedo’s build-up to the massive summer of sport, this one gets a big thumbs up for making something deeply uncool cool again. Well, in Australia, at least.
