Émile-Samory Fofana, a Parisian-born artist and designer, has been creating functional football qamis for a number of years – with popular examples made in the style of Chelsea FC and PSG.
This time adidas has stepped in for an official collaboration.
Fofana says “As a multidisciplinary artist, I’m proud to be able to bring this special project to life and execute my vision from start to finish. From making bootleg football qamis to work with adidas designers, do the styling on my models, shoot the campaign, and wear my own product.”
It’s great to see adidas recognising the creativity Fofana showed when bootlegging his originals and making a campaign around it – rather than threatening the artist with legal action as others may have.
