The fashion brand Jacquemus is known for its incredible runway shows (and who can forget those giant handbags driving around Paris), and the Fall 2023 reveal did not disappoint.
Taking over the Grand Canal at the Palace of Versailles, celebrity guests were paired and seated in rowing boats to take in the collection. And, while the show itself was a spectacle, the surprising boat pairings provided even more of an incentive to seek out what happened at this A-lister event than most celeb parties.
This incredibly tactical move from Jacquemus not only created another layer of coverage opportunities for the brand but continued to add to its playful, innovative nature. We can’t wait to see what they have up their sleeves for SS24.
