Bombay Sapphire made its mark on New York Fashion Week this year thanks to a collaboration with fashion designer Christian Siriano, who unveiled a cocktail couture gown during his catwalk show in an ambitious amalgamation of the worlds of fashion and mixology.
The stunt was part of Bombay Sapphire’s Saw This, Made This campaign – spearheaded by legendary filmmaker Baz Luhrmann last year, revolving around seeking artistic inspiration from everyday life.
For the standout look on the catwalk, Siriano was inspired by Bombay Sapphire cocktails, creating a one-of-a-kind haute couture gown based on the classic French 75 cocktail.
The dress apparently pays homage to the lively characteristics of the beverage it’s named after, described as a celebration “of bubbles, tang of lemon juice, and the bright notes of gin” associated with the cocktail.
To bring these characteristics to life, the drink was translated into a gown crafted with champagne-tinged accents and the famous shade of blue found on Bombay Sapphire’s bottles whilst also utilising infused custom Bombay Sapphire-dyed fabrics – whatever that means.
Alongside his catwalk creation, Siriano is working with Bombay Sapphire to launch a limited-edition capsule collection for the holiday season, taking inspiration from – you guessed it – more gin cocktails. The Bombay Sapphire Gin and Tonic, Martini and Collins, to be precise. Cocktail enthusiasts and fashion aficionados can find the capsule collection available this autumn at ChristianSiriano.com.
