Capri Sun has given kids a whole lotta liquid and parents a massive dose of nostalgia (emphasis on huge).
As a brand synonymous with childhood summers, launching the limited-edition flavour to celebrate the summer solstice comes in the “Solstice” pouch. A giant 20oz version of the iconic packed lunch staple that is long to celebrate the long day that comes with the summer solstice (see what they did there).
Exclusively available in the USA and costing $1.50, in reference to the 15 hours of sunshine, the thing has done its thing, blowing up on social media and garnering a ton of excited fans.
One of them described it on Instagram as a “juice box and a flotation device at the same time.”
It even comes with a mega version of that thin yellow straw. Amazing.
It’s a smart move from a marketing perspective to align a familiar product with a clever bit of social media tomfoolery that aligns with its USP of simply bottling (or cartooning technically) that summery feeling.
Now, if only this glorious, elongated Capri Sun would make its way to the UK. We could certainly use a bit of that sunshine before the inevitable drizzle sets in.
