/
/
You can tell it’s Christmas on the West Coast Mainline as Virgin Trains has introduced the #traindeer
traindeer
2nd December 2014

You can tell it’s Christmas on the West Coast Mainline as Virgin Trains has introduced the #traindeer

What an odd thing to launch you might say. And on this occasion you would be quite right.

But to get travellers into the festive frame of mind, the Virgin Trains team has been launching the #traindeer (yes, we know, it’s a pun in the shape of a hashtag … but it seems to be working!).

Inspired by a charity Christmas card entry from one of the travel company’s youngest passengers the design is based on a picture by young Ella and Ruby.

A swift spot of cute naming, a lovely little video (made by VT themselves) of the unveiling of this rail-based marvel to its creator and a sell-in later and the promotion was off.

With pieces on Sky Sunrise, an Independent piccie story and a variety of others we got some decent coverage.

But it’s on social meeja where the Traindeer has been earning it’s hay.

Over 5,000 tweets about the wee fella and millions reached. Given that it’s going to be on the rails until 9 January, there’s plenty in the story yet …

houseofsunny
Just in time for LFW the team helped Airbnb launch a night hosted by fash-pack favourites House of Sunny
dreamhouse-1
As Barbie-mania takes over the world we've been working with sidekick Ken to list the Dreamhouse on Airbnb …
uber_carriage
What’s gold, pulled by horses and absolutely free for Londoners in the week leading up to King Charles' crowning? The Coronation Coach on Uber of course ...
lasso
Back of the net ... The Airbnb team welcomed superfans to stay at Ted Lasso’s iconic Richmond pub, The Crown and Anchor

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.