With the influx of rugby fans heading to our great nation this September, there’s going to be plenty of demand for places to stay.
Airbnb not only offers a diverse choice of accommodation for avid rugby fans searching for a place to rest their head but also the chance for people living near the main stadiums to welcome like-minded guests into their home and make a little money while doing so.
What better way to highlight this than to team up with a rugby legend (and all-round stand up gent) to list his family home on the site during the tournament?
The announcement certainly captured the attention of the Daily Telegraph, which devoted a half page to the news, delving into the finer points of Lewis’s listing (no Welsh shirts, no All Blacks shirts, compulsory renditions of “God Save The Queen”), as did The Times.
As if all that weren’t enough, however, we then took the next step and in the interests of showing cross-partisan support, we roped Welsh international Gareth Thomas to get in on the fun and ensure that those beyond England could get a similar taste of the action.
Yet more coverage was the natural result, with top grade pieces in print in the Daily Star and a DPS in METRO, as well as pieces across The Sun, Daily Mirror and Evening Standard. With ITV joining in the fun from a broadcast point of view, it’s been quite a haul!