Sometimes you have to take a mildly lateral approach to the world to get a story that gets people talking.
So when we were asked (ass-ked?) to come up with an idea to help Barclaycard get it’s message out about contactless payments, that was just what we did.
Getting in touch with Blackpool’s finest provider of donkey rides, Mark Iveson, we convinced him it’d be a good idea to team up with us and create a “Contactless Saddle” for Dillon, one of his charges.
A spot of design work later (a collaboration with Seymourpowell no less) and we had our very own saddle ready to take parents’ credit and debit cards.
And the story has flown, neigh doubt about it (sorry). The ace publicists of team H&G (alongside those in Lansons, who we work with on this Barclaycard) have pulled some crackers.
Belting pieces in the Daily Mail, Daily Express, Daily Telegraph online, Independent, ES, City AM and The Times, Evening Standard, Daily Telegraph and The Sun in print have followed (with more to come from the Daily Star and The Sun Travel).
Alongside those absolute humdingers, we’ve had about thirty BBC Radio pieces hitting the hourly news on regional stations across the country and cropped up on BBC Radio 2. Then we hit TV with BBC North West finding space in their Breakfast bulletins … and ITV to boot.
With some cracking online and trade pieces – including Stuff, HYC, Travel Weekly, Retail Times, TTG, amongst others – it’s been a great haul for the team.
And a belting opportunity for Barclaycard to promote its innovation agenda, its leadership in contactless and its offer to retailers along the way.
Happy days in Hope&Glory once more.
Here it all is in action in a wee film we made to bring it all to life …
