The fun and festive jumper – which had two bingo baubles carefully placed on the chest – saw 100% of proceeds go to breast cancer charity, the Pink Ribbon Foundation.
Working closely with Buzz Bingo to design and produce the jumper, we sold the news in to media and seeded the product to influencers too.
The result? Well, the jumper itself sold out within days, after 30 pieces of coverage appeared including Daily Post and MSN. And the best news of all? We helped raise money for a good cause at a time that it’s needed more than ever.