To announce the launch of Sony’s new ZV-1 Vlogging Camera, we hosted our first ever virtual product launch. Media were invited to tune in to a talk and show-and-tell with the camera, hosted by content creator and Sony Ambassador James Matthews.
Recognising this would normally take place over a celebratory brekkie or lunch, attendees were treated to a home delivery voucher to tuck into a treat of their choice during the briefing.
The launch was a success with 14 media logging on including Press Association, Daily Telegraph, I, Daily Star, Stuff, Forbes and a host of specialist titles. Coverage praised the new cam, with some fantastic pieces live on Forbes, Express, inews and Stuff with plenty more in the pipeline!