The festive season is in full swing and, as has become something of a festive tradition, we’ve been working with Argos to reveal the Top Toys set to dominate kids’ 2022 Christmas wish lists and helping to position the retailer as the must-visit for the hottest gifts of the season.
And with Christmas just a few weeks away we had to be mindful of the cost of living crisis so ensured that a healthy proportion of the gifts were wallet-friendly picks.
The list of the top fifteen toys included everything from a dancing Jiggly Pets Giraffe to the LEGO McLaren Formula 1 Race Car. It also included the hottest toys at a range of prices to suit all budgets, with one of the most in-demand toys coming in at just £10.
The team landed an outstanding 16 national pieces along with a host more across online and print titles.
Highlights included Daily Mail, Daily Star, Daily Mirror, two pieces in The Sun, Metro. What’s more there were full-page pieces across the likes of the Daily Star, Daily Mirror and The Sun with bags more to come as the big day draws closer.