With fridges that take selfies and battery-powered concept cars on show, CES can be a difficult place to get share of voice. However that’s exactly what we achieved with Sony at the annual Consumer Electronics Show in Vegas this year, where we managed UK PR around their announcements made at the biggest event in the tech industry’s calendar.
The team were certainly kept busy, with twelve separate product announcements unveiling some of the most covetable tech at CES, including a turntable that can turn your vinyl records into high-res audio files, the world’s smallest high-res audio speaker, an impressive 4K HDR TV and an all-new 4K Handycam.
This was followed up by a series of stand tours and interviews set up with key spokespeople which combined with some impressive media relations from the team, resulted in Sony becoming one of the most talked about brands at CES this year with 143 pieces of UK coverage to date.
An impressive roll-call of titles includes: This Morning (where the waterproof Walkman was modelled by Holly Willoughby herself), Metro (twice – including a half page belter), The Guardian, Daily Telegraph, BBC News Online, The Sun, Mail Online, Daily Star, Shortlist and NME, amongst others.
Formidable work by the Sony press office team who have gone above and beyond once again.