Day three of the annual event that is the D&AD Awards judging dawned today.
The week has seen various of the Hope&Glory team camped out at Olympia helping the world’s biggest creative industries organisation run their show-piece event. And something of a show-stopper it is too.
Taking over the whole of Olympia’s Great Hall, it’s been described as the “biggest exhibition of global creativity that no one ever sees.
We’ve been working hard to set up a whole series of activities, with media flown over from across the world to witness the event, meet and interview the 200 judges and to see the awards in action for themselves. We’ve also been helping mags source interview content from judges remotely, creating video packages for them to use on their own sites with our own full-scale AV team.
And we’ve been releasing the category results as they happen … drafting and issuing something like 32 releases by the time that we wrap up on Friday morning, covering everything from Art Direction to Product Design, Digital to Typography (and most bases in between).
As ever, we’re having a cracking time of it and the coverage is starting to roll in – not least from the 36 interviews that we’ve so far set up for the world’s advertising and creative sector media.