/
/
We’ve been going laceless with the latest adidas shoe drop as over forty influencers descended to get #GreatEveryRun
laceless
8th December 2017

We’ve been going laceless with the latest adidas shoe drop as over forty influencers descended to get #GreatEveryRun

Last week saw the team bring the latest, greatest new shoe from adidas to the London streets.

Yup, we launched the all-new Ultra BOOST Laceless.

And what better way to get people talking than to host an event at the stunning adidas’ Covent Garden showroom, which saw over forty of the city’s most influential social media fitness and running types (along with a fair handful of the UK’s media) descend to get an exclusive look at the shoes.

With an urban look and feel and cityscape light installations to keep guests entertained, guests were treated to an awesome end-of-year party.

Some of London’s biggest fitness and lifestyle influencers (Bradley Simmonds, Diego Barrueco, Emilie Lovaine, Charlotte Holmes, Rowan Row amongst others) created a mass of content at the event to spread the word for the shoe.

What’s more, the shoe has hit the page across a range of titles including the Evening Standard, HELLO!, Tatler (just for starters)  with plenty more in the pipeline.

A great night to round off a huge year for team adidas.

lingo-1
We've been working with "Team Lingo" on their first influencer wellness retreat and created mass-reach for the brand as a result
macallanmccartneys
This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
makersenglish
The Makers Mark team has been working with Phoebe English to bring the brand's sustainability story to life in culture
greggsbistro-1
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.