Working with our lovely client Sony, we’ve forged a partnership with the delightful folk at Eurostar to promote the award winning 1000X headphones.
Specifically targeted, the campaign set out to reach the eyes and ears of the business traveller audience.
Combining science with statistical research, we created a report that concluded the best way of alleviating stress whilst travelling is listening to music. Then we looked at the direct links between music and mood regulation.
Then we recruited a music psychologist to curate the perfect playlist: the Sony “Sound Menu” available on-board Eurostar’s entertainment platform. The different playlists were designed to assist by improving productivity, concentration or relaxation whilst travelling.
We hosted a media day to preview the new “Sound Menu” alongside a demo of Sony’s 1000X headphones – which was attended by the Press Association, The Sun, Daily Mirror and Guardian.
Hitting the phones, we secured an abundance of coverage with highlights including the Daily Mirror, The Sun, METRO and Daily Mail, alongside Trend Hunter and PSFK (amongst many others) who all featured the story.
